Masco Corporation (MAS)

Consumo discrecional / Productos para el hogar

Masco sells leading plumbing and paint brands — Behr, Delta, Hansgrohe, Liberty — through a handful of home-improvement retailers, with The Home Depot accounting for 38% of sales. The business generates returns on capital well above the 10% bar and returns nearly all of its cash flow, but sales have declined for three straight fiscal years and the latest quarter's margin jump is a non-recurring tariff refund. At $73 the estimated return is +4% annualized: Preserves value.

Moat Compounder estimates the intrinsic value of Masco Corporation (MAS) at $79 per share on a five-year horizon. With the stock at $72.70 at 2026-09-04 close, the expected total return is 3.7% per year: preserves value. The analysis draws on 10-K 2025 and 8-K dated Jul 29, 2026 (second-quarter earnings release). Analysis dated 2026-07-29.

Price
$72.70
at 2026-09-04 close
Intrinsic value (5y, base)
$79
Total annual return (5y)
3.7%
1.8% price · 1.9% div
Status (nominal)
Preserves value
Margin of safety
No margin

The essentials

  • Sales down three fiscal years in a row (−8.2%, −1.7%, −3.4%) with consolidated volume −4% in 2025 offset by price +2%: the pricing lever is working, volume is not.
  • The second-quarter 2026 margin jump — 600 basis points of gross margin — is explained by roughly 480 basis points from a net benefit of $95 million from tariff refunds, which the company itself quantifies at $85 million for the full year; about 120 basis points of underlying improvement remain. Normalized for the refund, the window's operating margin stands at 16.3%, in line with 16.5% in 2025.
  • Return on invested capital of 36.4%: this is a brand and capital-light business, with only US$618 million of goodwill and US$1,191 million of net fixed assets against US$1,242 million of normalized operating income.
  • Aggressive capital return: $932 million of buybacks and $258 million of dividends in the window, more than it generated in free cash flow, funded in part with a $300 million term loan. Book equity is negative from the accumulated buybacks.
Health: Solid
Price $73 at 2026-09-04 closeMarket Cap $14.5 bnEnterprise Value $17.2 bnNet debt $2.7 bnEV/NOPAT (today) 18.3x

Intrinsic value — two valuation methods

No margin of safety
Price market
$73
DCF value today
$105
+44.3% vs price
Multiples value today
$70
-3.9% vs price

Total return at 5 years: 3.6%/year = 1.8% appreciation + 1.9% dividend. The target price ($79) is ex-dividend; the $7 in dividends collected over 5 years are added separately.

The methods disagree: one places the value today above the price ($73) and the other below.

Pillars of the analysis

The verdict — today vs 5 years

Today — expensive, no margin of safety: at $73 trades ~4.1% above its value discounted to today (~$70); the expected return does not even reach the risk-free rate (4.5%).

At 5 years — Preserva valor: the target price ($79) plus dividends yield just enough to preserve nominal capital, below the required 4% floor.

The bridge: the return at 5 years falls below the risk-free rate (4.5%) — which is why there is not even a discount to today's value. To require a 15% annual return, it would need to be bought at ~$44.

Thesis

The business

A portfolio of leading brands in plumbing and paint with return on invested capital of 36.4%, capital-light and price that holds even with declining volume. The flip side is an extreme dependency on a customer that accounts for 38% of sales and an end market — residential repair and remodel — that has been contracting for three fiscal years.

The valuation

It is valued at the enterprise level on after-tax operating income, within the industrial archetype band, and not on earnings per share: net debt of US$2,699 million is 19% of market value, and a multiple on earnings would bury it inside the multiple. The base case starts from a normalized operating margin of 16.3% — stripping out the tariff refund — and a gradual cycle recovery toward 3.7% growth in year 5. Today it trades at 18× and at five years 14×.

The margin of safety

No margin of safety: at this price capital is preserved, but it is not bought below its value. At $73 the estimated five-year value is $79 per share and the total annual return is +4%, of which +2% comes from price and +2% from the dividend. The adverse scenario gives +4% annualized and the favorable +4%: the range is wide because the outcome depends on when the remodel cycle turns, not on the quality of the business.

What to watch

The disconfirmer is the relationship with The Home Depot. Any sign that Behr's exclusivity is loosening, that the chain is pushing its own paint brand, or that the concentration is translating into price compression, changes the entire case. The second test is whether volume stops declining: the pricing lever is already in use and cannot indefinitely sustain the result on its own.

Educational / informational. Does not constitute investment advice.

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